Beware of “Experts” Who Violate the Basics

It was weird, really, weird.

Today I’m going to rant.

In my email was a solicitation from a marketing expert wanting to schedule a chat to talk about my inbound call tracking.

There was another one too from a social media consultant that promised to increase the number of followers on my social media accounts.

Then there were several who wanted to increase my web visibility, redesign my site, do a few SEO tweaks, you name it, there was someone out there who wanted to sell me a solution to my online issues.

Big problem, however.

I’m not your typical noob, amateur business person who is clueless about these things.

But each and everyone of these experts apparently are.

If they did a little home work, they would have discovered that I don’t need what they want me to buy.

Oh, maybe I could use their help based on the number of followers, or the missed SEO opportunities that I have not fully developed on my own.

I admit that I could do a better job in a couple of areas if it was important to me.  I have the training and the knowledge and the experience.  I have done the work for an internationally known internet based retailer on the social media side to do everything and more that I’m being pitched.

And if these sales pitches would have just checked me out, they would have seen that I’m smarter than them.

Not an expert, despite what I’ve been called by others.

But depending on who else is in the room, I’m often the one with the answers to the questions with this web stuff.

The basics that these “experts” are ignoring is simple.  Appropriate targeting of their message.  Do a little research on who I am and what I do and I’ll fall out of your funnel.

And when you try and sell me on considering your services for me, you disqualify yourself as having any expertise, and instead fall into another bucket of mine, I’ll simply call  the dumb bucket.

Carry on with your day and if you want a second opinion on any solicitations you receive,contact me.