You Can’t Bribe Your Way To Success

Stop Offering Discounts & Make More Money because you can’t bribe your way to success.

Want to increase your business revenue?

Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend the least amount of money?

It’s a simple solution but it takes guts.

Stop discounting.

Enough with the coupons.

Say goodbye to the people who will only buy from you because of the deal you gave them.

What we as consumers really want is to trust you and your business.  Be honest.  Don’t lie.  The under-promise and over-deliver mantra is still a good rule to live by.

A friend of mine was in an auto accident recently.  He made the mistake of going to the autobody shop recommended by his insurance company. Ron’s accident was a bizarre one. A woman drove her vehicle over the front end of his. Kinda of crushed the engine area.

What happened next is exactly what you don’t want to do if you are in business.

• The insurance company took nearly two weeks to send a claims adjuster to look at his car.
• The car was towed to a body shop that fixed the exterior, but ignored the real issues and damage under the hood. Supposedly it was all fixed.
• Ron then took it to an auto repair place for an estimate on the noises that were still there and the price tag was nearly $2000.
• Ron went to get an estimate from the dealership he bought the car from and they told him his car was not safe to drive because the motor mounts were broken. So the original body shop and the auto repair shop BOTH missed this important safety issue.

Ron is going to insist that the car is repaired correctly or he is compensated fairly.  So far everyone he has dealt with from his insurance agent down the line have failed him.

Price wasn’t an issue.  Getting the job done right was all that mattered.

And that’s what all of us want, with a couple of exceptions.  There are always a group of people who are conditioned to be price shoppers and they are hard to convert.  Also, depending on the product or service, some things we want to buy cheap.

But if you think the only way you can get business is to have the lowest cost, most of the time you are mistaken.  If you need help figuring out why people should spend their money with you, let’s talk. I can help.