What’s Your Sign?

You’re standing on the 50-yard line in a stadium filled with 50,000 people. The lights are bright, the crowd is buzzing, and you – yes, YOU – are holding a massive sign advertising your business – and it’s about to be even bigger up on the “jumbotron”. This is your big advertising moment.

So, what does it say on your sign? Something bold? Something clever? Or just your logo because you panicked?

Now, here comes the plot twist – just like a corporate game of “Survivor”, NINE of your competitors are standing right next to you – with their own signs.

Suddenly, your message might feel… less special. The point is… your MESSAGE matters the most, regardless of what form of advertising you’re using. “For all your ‘blank’ needs” doesn’t cut it.

If you’d like to see a list of bad slogans and tag lines or short advertising phrases to avoid, click here.

Be memorable, not forgettable. You’re not the only one “holding up a sign”.

What I just shared with you was sent to subscribers to my Sound ADvice newsletter a couple of weeks ago.  Email me and ask for a free subscription and I’ll include you too. Scott@ScLoHo.net