Planning Your Marketing Success in 2025

Today, I have planning tips for the new year ahead taken from a recent Sound ADvice newsletter subscribers received this month:

From running a business, we all know that even the most well-thought-out plans don’t always play out as expected. However, relying on the ole adages of “winging it” or “flying by the seat of my pants” are never good options and rarely end with positive results.

2024 is coming to an end and you have made it through another year in an increasingly competitive and complex environment!  Congratulations!

But how is your future looking? 2025 doesn’t appear to be any less challenging than the previous 2 or 3 years and with the new administration, there is even more uncertainty in the air.

Every business owner who invests in marketing and advertising asks themselves this question probably several times a year, “Am I getting the most out of my advertising buck?”.

The other question they ask themselves is, “How can I make my business run better or be more successful?”.  Both are great questions!

So, do you have a marketing and advertising plan for next year?

If you don’t or haven’t yet thought about your marketing and advertising plan, this quote by Dwight D. Eisenhower may give you some inspiration… “In preparing for battle, I always found plans were useless, but planning is indispensable”.

All too often, with the day-to-day issues of dealing with staffing, product availability, and new competition, marketing goes to the bottom of the pile to be looked after “tomorrow”. The problem with tomorrow is that we often end up doing last-minute knee-jerk promotions or doing the same ole thing rather than strategically holding the course to build our brand.

Your challenge for 2025 is not so much to predict what kind of year you will have as it is to plan and implement the actions necessary to create the outcome you want.

Respected American author, Alan Lakein, a John Hopkins and Harvard Business School graduate and an authority on time management, said this… “Planning is bringing the future to the present so we can do something about it now”.  

One of the cornerstones of any successful business plan is a well-thought-out marketing and advertising plan.  Click here to see the 12 Annual Marketing and Advertising Planning Questions you need to answer to prepare your successful 2025 plan. 

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