300 Media and Marketing Tips… Maybe

For those of you who are reading this and wondering what’s the deal with the number 300, I’ll tell you.  If you are listening to this podcast, you already have a clue from the introduction I gave.

Since 2017 I have written, created, produced and published the Scott Howard Genuine ScloHo Media and Marketing Podcast and the audio version of what you are reading or listening to is episode #300.  If you’ve never listened, that’s fine too.  This is article #1584 that I’ve published on my website ScottHoward.me.

When I started publishing stuff online, on my own webpage it was in 2004, before Facebook, Twitter, LinkedIn or any of the other social media platforms that are popular today were even launched.  Google offered a free blogging platform and I created a personal blog, and a separate media and marketing blog. both of these were being updated daily.  I created a couple other specialized blogs and by 2011, after 7 years I had created and published over 11,000 articles all under the online moniker of ScLoHo.

When my friend Kevin challenged me to create a name for myself online with a real website, I took a couple of months to plan and then purchase a domain and build out this website.  Scott Howard dot com was already taken and so I used the dot me domain.

I imported most of the blog articles to the new website and continued writing and publishing every day.

Eventually I decided to slow down and focus more on quality instead of just quantity of content.  None of this was for profit.  Never made a dime directly from anything I wrote, and kept the content and webpages ad-free.   The benefit I was getting was the creative outlet and I was able to get noticed online and offline, so it helped me build my reputation and community.

When I started blogging nearly 20 years ago I worked full time for a group of radio stations and stayed with that company for 8 years.  I left to join a website development company and left that to return to radio and left radio again to work full-time in social media for a multi-million dollar international eCommerce company.  That last job I got because of my 9 pervious years of doing this kind of thing on my own.  Self- taught? Perhaps, but it was more of a process of self-educated, reading and learning and experimenting and talking with others.

Nearly 10 years ago I decided to return to the radio world and this time it was with Federated Media and WOWO radio.

I continued to write and publish but sometime ago decided to go from 7 days a week, to 5 days a week and eventually once a week.

It was Fall of 2016 when two of the Federated Media Sales Managers approached me asking if I had time and interest in doing a podcast on advertising.  It was a new initiative at Federated Media and they were aware of my background behind the microphone as a broadcaster, my experience in sales and my current weekly writings on my own website.  I suggested doing an audio version of what I was already writing and that set the stage.

Looking back I created the first 6 podcasts in December of 2016 but we had a management change and it wasn’t until a few months later the podcast was launched as a weekly companion piece to what I was writing and publishing.

At the beginning of 2020, my position changed and I stepped into management with Federated Media and then nearly a year ago took over two more stations in our company and decided it was time to slow down a little more.  At the end of 2022, I announced that instead of weekly updates, I would publish monthly.   Sometimes more often like this month, but once a month was going to be the standard.

Which brings us to today and the 300th episode of the Scott Howard Genuine ScLoHo Media and Marketing Podcast.

So many others have started an online project like I did and simply quit or lost interest.  There are plenty of others who launched a podcast and then quit after a few episodes.  My friend Steve was amazed at the longevity of my continuing to do this month after month, year after year.

Those 300 Media and Marketing Tips that I mentioned in the title… review the podcasts and you’ll find them, or search the ScottHoward.me website and there are a few thousand tips. For now, I’m going to start planning next months update as we continue