Congratulations, you have successfully completed 6 months of 2022.

How do you feel about that?

Well first off, for making it this far this year, you and everyone else gets a participation trophy.

However the real trophies in life come from more than just showing up.

If this sounds like a little rant, it is, so buckle up.

We often hear news stories and articles talking about “the average” this and that.

You know what an average is right?

You take it all, the good, the bad and the stuff in-between; add it up and then divide by the number of figures you averaged.

There’s an old joke about three guys at a shooting range.  The first one misses his target by 6 inches to the left.  The next one also misses his target by 6 inches to the right.  The third guy happens to be a statistician and says, “Well I don’t even need to shoot, ’cause if you average out your two shots we got us a bulls-eye.”

No matter what you are doing, there is going to probably someone better than you and worse than you.

You certainly don’t want to be in the worst group, right?  In business those who are doing the worst are failing.

The next group, the one in the middle. These are the ones who are doing average work.  Their business is not quite failing or not making boat loads of money either.  They are just surviving, for now.  Or maybe they were surviving and then something happened and now they aren’t doing so well.

The last group, those are the winners.  Above Average.  Top Performers.  They get more than a participation trophy, they get the prize money for coming in 1st, 2nd or 3rd.

You can tell alot by observing and listening to the people in these three groups.

At the bottom, there is often a lot of grumbling and blaming someone else or something else for their troubles.  Rarely do these people and their businesses succeed.  They are too busy whining and You Can’t Whine And Win At The Same Time..

In the middle you’ve got those that wish things were better but don’t commit to the changes needed.  Their businesses are built on Hope and Hope Alone.  “If the stars align…” Right.  Similar to the bottom group but at least they have ideas on how to get better.

Those at the top are a different breed.  They are not willing to settle for mediocre.  They don’t want to be average.

Of course there are fewer of these winners than the other two groups but they are also significantly outpacing the others.

And finally when I say, You Can’t Whine And Win At The Same Time, Winners also whine sometimes too.  But they don’t get stuck there and make whining a lifestyle.  Winners push thru the tough times and realize that they are not helpless victims of circumstances.  They adapt, they innovate, they create, they find a way to move forward and don’t let the set backs paralyze them forever.

If you run a business that wants to win and you are in the Fort Wayne, Indiana area, contact me.  I have some marketing wisdom to share.

If you are an individual with a winner’s heart and attitude, contact me too because I am always looking for that kind of person to consider for openings on the WOWO Radio Advertising Sales Team.

Scott@WOWO.com is my email or you can find me online by Googling ScLoHo.