Top of Google or Top of Mind

In today’s changing media world, when it comes to your current customers and your future customers, is it more important to have Top of Mind Awareness or be at the top of the page on Google?

Of course, it’s great to be recognized by both customers and Google, but if your competition wins in your customers’ rankings, a good Google ranking for you won’t change their minds.

Study after study has proven that when searching on Google, people will click on a business that they “know” and are “familiar with” far more than clicking on a name they don’t know. In fact, 71% will click on a name they are familiar with before clicking on a name at the top of the page.

The purpose of advertising is to accomplish one of two things: sell products immediately or create brand awareness.

The best way to create brand awareness is to create stories that move customers from unawareness of you to awareness of you, and onto creating an emotional connection with your business or product, long before they need you. Then, and only then, can you be assured of having your name clicked on when they search for your product or service.

Einstein said, “Genius is making the complicated look simple.” Effective marketing need not be complicated.

A simple strategy of using broadcast to tell your story to create a pre-search preference for your business and using online to close the sale will create the revenue results you need to make your marketing more profitable.