Problems = Opportunities

Have you heard the classic tale of the two shoe salesmen who were sent to a remote third-world village to sell shoes? When they arrived at the village, one immediately sent a message to his office saying, “There’s a problem. No one here wears shoes. Will return tonight”.

The other salesman, upon arrival, sent a message back to the home office as well saying, “We hit the jackpot! No one here has shoes. Send lots of inventory immediately”.   

COVID-19 has caused one problem after another. However, for every problem it has created, it has also created an opportunity. 

A quote that every business owner should hang on their office wall is this: 

Problems = Opportunities

“It’s never a problem. It’s an opportunity to create a solution to a certain situation.”

The most successful businesses recognize problems as opportunities in disguise. After all, the first premise of marketing is “find a need and fill it”. The best companies and managers see those opportunities, while others are complacent and accept the status quo.

Robert Kennedy once said, “Others see things as they are and say, ‘Why?’ I see things as they could be and say, ‘Why not?” Do you see things as they are, or, as they could be?

At some point, hopefully much sooner than later, the COVID pandemic will ”officially” be over. But, in the aftermath of recovery impaired by closed businesses, displaced families, and increased competition, it can be easy to see people who “don’t wear shoes” versus people who “need shoes”. 

Many of our clients are busy multi-tasking, negotiating leases, hiring and training staff, buying and selling merchandise, wrestling with health and safety regulations or bankers, and more. While marketing is on their to-do lists, their hectic schedules can cause them to miss some of the opportunities that lie ahead as we sit on the threshold of our world post-COVID.

Often, we need a fresh new perspective to focus on opportunities and growth. Me and my team are here to help with that perspective.

Contact me, Scott@WOWO.com  to arrange a no-obligation appointment to explore how you can grow your business in the months to come.