Do Your Customers Trust You?

Trust… It’s not just for personal relationships.  It’s a MUST in business too!  

Put yourself in your customers’ shoes.  Do you trust the vendors that you do business with? Are they providing you with or doing things for you that consciously or subconsciously earn your trust? If you stop trusting them, do you continue to do business with them? Your customers and prospects make their decisions based on the same criteria.

Trust is never given; it is something that must be earned!

Regardless if you own or run a B2B or B2C operation, trust is the cornerstone of your brand.  It’s not enough for you to know that you are trustworthy. The key is getting your current customers and future customers to know that you are trustworthy.  There is only one way, and that is to “prove it”.

The author of Seven Habits of Highly Effective People, Stephen Covey, said, “Trust is the glue of life. It is the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships”. 

Simply said, the more people trust you the more they will buy from you, and the more they will recommend you to others.  

In today’s competitive world, you can no longer assume people trust you. You must prove it, every day. No one thing is more powerful in building and growing a successful business than TRUST!

Rule #1 to building trust has always been Under-Promise and Over-Deliver.  In the year of COVID, the new #1 rule is Safety, creating an environment where your customers are safe to shop. According to nearly every recent survey, being safe while shopping is a top concern.  

If you would like to see 10 Ways to Build Better Trust within your business, click here.

We suggest you gather a group of trusted employees or friends and discuss ways to build trust within your company and then, exploit them. If you would like help implementing this in-house workshop, contact me. I will be glad to help.

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