Do They Love You?

We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved.

It starts with trust.

Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a few take-aways that you can apply to your business.

According to this survey from December,  two thirds of American consumers rank the following as very important when dealing with or selecting a company or product to spend money with:

• Make Products That Work As Advertised
• Make Products That Are Safe
• Consistently Deliver What They Promise
• Provide Refunds If Products Don’t Work
• Treat Customers Well
• Provide Good Customer Service

Over half those surveyed also want you to:

• Make High Quality Products
• Treat Employees Well
• Do Not Hide Important Information In The Fine Print
• Pay The Taxes You Owe

By the way, the top item on the survey that American consumers want from companies is something that 10 years ago wasn’t on anyone’s list.

Do you know what it is?

71% of us want a company to Protect Our Personal Data in order for us to trust them.  I think this has become important due to the frequent and ongoing data breeches that are regularly reported in the news.  Unfortunately, there is not much we can do about that one.

But the rest of the items on the list, you do have the power to control.  It’s the golden rule concept of treating others the way you would want to be treated.

Most of us don’t need a survey or study to know this, but it is important to remember this is important for you and your company or brand.  Notice that we don’t expect perfection, but when a mistake is made, we expect it to be fixed.

What I found missing from that list was low prices or fast service.  Those items are not as important to business success as being honest.

We Americans want to spend out money with people and products we trust and now you know what you can do to build that trust.

Nearly every week, I have a Sound ADvice email newsletter that you can receive Wednesday mornings by filling out the form below for more business tips.

Questions, Answers, thoughts of any kind are welcome, just contact me.

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