Focus on Your Future

Do you determine your future by only looking at your past?

Or do you use your past merely as a benchmark, but it is not really going to limit your future?

We are going to get personal today so join me and be honest with yourself.

Today, I’m digging into my take on Roy H. Williams recent article I shared about Advertising Oversimplified.

Roy’s first point was:

If you want to be bigger, advertise as though you were bigger. Don’t calculate your ad budget based on the volume you did last year. Base it on the volume you hope to do this year.

In a button down corporate world with shareholders and a board of directors, investors and all that stuff that you probably don’t have, don’t limit your growth on what your accountant says you should do.

Instead follow your dreams.

About 18 months ago, I set a goal for where I wanted to be in 10 years.

The first 9 months were kind of rough.  I wasn’t starting from scratch, but I was testing things to see what I wanted to keep and what I wanted to eliminate in my business.

It was around month 10 that I found a way to increase my own marketing and advertising and I took a leap of faith.

Faith in myself and my business and started a new venture that costs real money out of my pocket that I never invested before.

Now, 9 months later, I see that it was a great investment and has paid for itself for the first year.  

If I did what most business people do and that is set up a marketing budget based on a small percentage of sales or profits from the previous year, my growth would be limited.

But because I didn’t limit myself to the least amount I could invest, my growth in 2019 has not been limited.

Here’s another “but”…

But it wasn’t just the money I spend, it was also the idea, the implementation of the idea, ways to expand that idea, and a few other items that I had been working on that fell into place that has made the first half of 2019 better than I imagined when I started my 10 year business growth plan 18 months ago.

Here’s those words from Roy again:

If you want to be bigger, advertise as though you were bigger. Don’t calculate your ad budget based on the volume you did last year. Base it on the volume you hope to do this year.

I can help you do that for your business just as I have for mine.  Contact me:  Scott@WOWO.com

 Also available in podcast form…