What Makes “U” … Unique?

What Makes “U” … Unique?

What makes your business special?  Do you stand out amongst your competitors?  Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?

Or, are you playing the, “I’ll beat ‘em on the price” game?

If your business isn’t doing anything “special”, the only thing your potential customers can and will judge you on is price or convenience; are you cheaper or are you closer than your competitors.  Winning on price alone generally means losing where it really matters….in profits.

Assuming your pricing is at least in the ballpark, there are many things you can promote that cannot be “shopped and compared”.  What makes your business stand out in the crowd? Is it your:

• Knowledge
• Skill
• Talent
• Hours
• Speed
• Guarantee or Warranty
• Extras, (something you do that no one else does)

Famous Women’s Fashion Designer and Perfume manufacturer, Coco Chanel, said it this way, “In order to be irreplaceable, one must always be different”.

Even your advertising or marketing style can make you unique.  If your commercials and ads look and sound like everyone else’s ads, they won’t stand out.  If you create a unique style and strategy, it can make all the difference in the world.

In business, having and promoting superior knowledge, skill, talent, hours, speed of service, guarantee or doing something extra special is often times the difference between a decent business and a GREAT business.

What I just shared with you is from my Sound ADvice weekly marketing tips newsletter.  You can get it free in your email by filling out the form on this page. 

But I also want to share more and this is extremely important.

The uniqueness you want to promote must also be something that your potential customer values.

Say you have been in the same location for 30 years, and that makes you unique.  Does that really matter to your potential new customer?

A better uniqueness could be something like, our newest technician, has been with us for more than a decade.  And there’s Sam, who’s been with us for 35 years.  We know it all, because we’ve seen it all.

Part of my job and expertise is to help you craft a marketing campaign that connects your business to what your potential customers want.

I’ve been doing this since my kids were babies and now they have made me a grandpa.  Don’t hire a rookie, when you can work with an expert.  Connect with me and let’s help your business grow this year.