Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”.

She is a Baby Boomer and she was featured along with her two daughters in the 2017 Sports Illustrated Swimsuit issue.

Since a big chunk of the WOWO radio listening audience is the Baby Boomer generation, I ask this question:

Does Christie Brinkley Listen to WOWO Radio?

My answer is defiantly not.  Well maybe, but not likely.

Since she doesn’t hang out in the midwest and I’ve never heard her call the Pat Miller Program to express her views on, well anything, if she listens, we are not aware that Christie Brinkley is a WOWO Radio listener.

However, over the years I have found many women who will confess to me that they are a WOWO Radio listener and they think that they are a out-numbered.

On one hand, yes, there are more guys than gals that listen to WOWO’s news talk radio format, but not by much.  If you were to take 10 typical WOWO listeners and put them in a room, and these 10 represented the WOWO audience, you would have 6 men and 4 women.

I was doing some research recently and from the data I have access to, more women age 40 and older in the Fort Wayne area listen to WOWO than any other radio station. When I look at Baby Boomer women, WOWO has twice as many Christie Brinkley types compared to the other Fort Wayne radio stations.

Let’s circle back to that Mediapost article that mentioned Christie Brinkley.

Quoting here:

Christie Brinkley, who at 63 appeared in this year’s 2017 Sports Illustrated Swimsuit Issue rocking a bikini alongside her daughters—all the proof you need that 60 can be confident, sexy and in the spotlight.

Brinkley said, “In a country that’s very ageist, people love to put you in little boxes. Women feel very limited by their numbers. On a personal level, I thought, if I can pull this off, I think it will help redefine those numbers and remove some of the fear of aging.”

At 60 and beyond, Boomers continue to be a dynamic and powerful consumer segment. They may not be considered young, but their youthful energy has them constantly on the lookout for new and improved products and services that help them achieve the active, full lives after 60 that previous generations could only have imagined.

Here’s a couple of take-aways from the Mediapost article that you can apply to the women and perhaps men who listen to WOWO radio:

1. They represent a large and growing consumer market

At 37 million and growing, Americans in their 60’s have been the fastest-growing age group since the turn of the century.

2. They have big spending power

The average net worth for 60-somethings is significantly greater than it is for Americans in their 20s (by 99%), 30s (+67%), 40s (+27%), and 50s (+13%).

Nearly half (40%) of today’s 60-somethings are still working.

On top of that, many 60-somethings are choosing to forego leaving a large inheritance and instead are opting to spend on experiences they can share with their children and grandchildren in the moment.

3. They’re not slowing down

Today’s 60-somethings know they’ve still got it. Their mindset is characterized by a steadfast belief in their abilities, a desire to learn and try new things, and wanting to raise the bar on what’s possible at this life stage.

They understand the need to care for their health differently than when they were younger, so they pay more attention to their diets, stay informed about advances in healthcare, use supplements and prescription drugs when needed, and take fitness seriously.

4. They embrace technology that matters

80% of 60 – 69 year olds are online, and nearly 8 in 10 of those online use smartphones.

They are leading the charge for devices and services that make their homes more secure and efficient. Next up is technology that will help them monitor and manage their health.

5. They’re a big influence on their adult children. 

More than previous generations, Boomers and their adult children like, trust, and go to each other for advice.

When I listen to WOWO radio, I hear ads for home improvement, luxury automobiles, financial products and other big buck items that Baby Boomers are spending their money on.

Want to know more about how to invite WOWO listeners to spend money with you?  Contact me.