WOWO’s Baby Boomer Listeners are Online Too

A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity.

Numbers show that Baby Boomers are a valuable customer that you can reach online

Since 1/2 of WOWO radio’s huge audience is the Baby Boomer generation, it makes sense to share this with you and as WOWO is my radio station that I work for and it also helps explain what I shared earlier regarding Why Does A Radio Guy Also Sell Digital Marketing Solutions.

Here’s a few highlights:

• Of the many misconceptions about baby boomers, perhaps the one most perilous to marketers today is that those in the demographic aren’t tech savvy. In fact, according to a 2016 Boston Consulting Group survey, boomers’ top 20 favorite brands include Amazon, Apple, Dell, HP, LG, Samsung and Sony. In my own personal experience as a Boomer, I use Amazon weekly and have bought products from Dell, HP, LG and Samsung. (Sorry Apple & Sony).
• …contrary to stereotypes, aging doesn’t cause us to lose long-term memory. Instead, the change is a reduction in memory recall. For marketers, repetition is an effective way to ensure messages are properly processed and later recalled. This is why the Custom Audience Targeting with Digital Display Ads I offer works well, just like the ads I air on WOWO for my advertising partners.
• In fact, a study by visual engagement analytics firm Sticky found that baby boomers engage with digital ads significantly longer than do millennials. Again, this explains the success I’ve seen with my advertising partners who are inviting older adults to their websites.

Want to know more?  Let’s talk.