Why People Listen to WOWO & Other Radio Stations

WOWO Radio in Fort Wayne, Indiana is the most listened to radio station for adults in Northeast Indiana according to the rating survey data we get twice a year.

But why?

A piece of information arrived in my email last month that lists why people listen to the radio.  I circled the ones that are applicable to WOWO.  Now 91 years old, WOWO is a News/Talk formatted station with both local and national talk shows 7 days a week along with sports reports and sports play by play.  Take a look:

Here’s the list that applies to WOWO:

1. I like particular shows or hosts
2. I want to be informed about what’s going on in the news
3. I want to know what’s going on here in town
4. I want to be informed if there’s an emergency of some kind
5. I enjoy listening to talk shows
6. Weather Information
7. Traffic Information
8. I like it when stations get involved with charitable and community events
9. I’m interested in sports programming

This list only explains why people listen, which is not the same as talking about the effectiveness of the advertising.

I do have good news about that too that I’ll share another day.