Why Are You Active on Social Media?

It’s a question I’ve been asked over the years, “Scott, why are you active on social media?” is the summary of the questions I’m often asked:

• Why do you tweet?
• Should I be on Linked In?
• Do you really see a return on your investment with all those blog posts?
• Nobody uses Facebook any more, right?
• Etc, etc, etc.

I am active on Social Media because I enjoy it.

It is a passion.

It is fun.

It is challenging.

It is a communication tool.

I am active on Social Media because the people I want to stay in touch with are on Social Media.

I write to gain exposure.  Not to build a big following, but so when people want to know about me, they’ll find stuff that I have shared.

But what about the money?

Sure there are plenty out there that are using social media as a money making tool.  But that’s a pretty poor measuring stick for most.  Even those that are trying to generate $$ with their social media accounts are struggling.  Sure there are a few who do it, but it’s like the golf world.  Every weekend there are golf courses full of guys and gals with their clubs and balls but only a handful earn any significant dough whacking the dimpled ball.

We don’t measure the value of a game of golf by the money the typical weekend golfer earns.  They usually play at a financial loss, when you count greens fees, cart rental, and add in the equipment.  But for decades golf has had another value. It could be relationship building when you play with friends or clients.  It could be a diversion if you are playing for fun.  It could simply be an alternative to some bad habit.

So back to the question, Why am I active on Social Media?   I know, do you?