Finding Your Zone Online

There is a fine line between doing too much and not enough online,

Actually there is a zone that is just right for you.  And it’s different for each person.

I was reviewing my online blog activity and noticed that cranked out a lot of content between 2008 and 2011.  Between 2000 and 5000 posts per year!

That was just for fun and perhaps an obsession.  I was not getting paid for any of this activity, at least not directly.

These days I’m doing 5 sometimes 6 updates per week.  That’s around 250 in 2014.

In some peoples mind that number is a lot.  But for me it’s a comfortable pace.

I am still just doing this for myself.   No one is paying me to write, or even telling me to post.  It’s just something I do.

A daily posting is a comfortable pace for me to balance with the rest of my life which involves family, friends, volunteering and my paid position in advertising and marketing consulting with WOWO Radio.

Because this is my own pet project, I don’t really care about the analytics and trying to determine the perfect number.  However if I was getting paid for my online activity like I was last year when I managed the social media for international party supplier, Shindigz and their multiple brands, you bet I’d be looking for the perfect number of posts, updates and the like with all my web activity.  If this is your job, then you need to dig in and continually tweak what you are doing.

There’s multiple ways to stay organized and even as I do this just for my own outlet, I simply have a mental editorial calender that I follow.  Nearly everything that appears on this site is written and scheduled ahead of time which you can do to.  This wasn’t possible with the old blogging platforms 10 years ago.

So, determine what your Zone is.  Be able to answer the “why” questions when someone wants to know about what you are doing online.  And experiment.  The web is your playground.