Are You Mobile Friendly?

It started as a smartphone revolution.

Then the tablets arrived and it became the norm.

Mobile.

It’s the way we connect to the internet that is not on a desktop or laptop computer.

It’s also those apps that are on your phone or tablet.

A company that I used to work for that is not mobile friendly which they really need to change.

I reviewed the data.

Google Analytics actually divides the data into 3 device categories, Desktop (which would include laptops), Mobile, and Tablets.

Desktop visits over the past 30 days produced 87% of Sales.

Tablet visits produced 10% of Sales

Mobile (smartphone) produced 3% of Sales.

At 1st glance, this looks like they don’t need to build a mobile version of their website.

But wait.

Desktop is the standard and Mobile and Tablet are the future.  And for some, the future is now.  But hang on, I’m getting ahead of myself.

Look at this from another direction.

Only 63% of their web traffic is coming from Desktop. 14% is coming from Tablets. 23% is Mobile (smartphone)

And what happens when people get to the website?  They look around, they view different pages and some buy.

Average number of pages viewed from a Desktop is just over 7.  From a Tablet is just under 7.  From Mobile (smartphone) is barely 3 pages.

Let me boil this data down to a nice, rich broth for you to sip on.

Desktop is working fine, but the number of people coming to their website on some other device is growing.  If you have a tablet, you may be doing okay but from Mobile (smartphone), they are losing money.

If they could apply the desktop conversion rate to mobile and tablet, they would have made 33% more sales during the past 30 days.

I realize that this is a big investment.  But it is also a critical investment.

When I compared the above numbers to a year ago, I discovered that visits from Desktop had dropped 15%, while visits from tablets have increase 66% and Mobile (smartphone) visits increased 98%.

This is an internet based retailer that puts a lot of effort and dollars into internet marketing with emails and social media.

Email and Social Media that is being read and viewed by consumers on Mobile devices.

I leave you with a video from Erik Qualman: