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The Online Home of Scott Howard aka ScLoHo
Online as ScLoHo & In-Person as Scott Howard
A few decades of successfully helping businesses invite people to become their customers and clients is the simplest umbrella statement that captures what Scott has been doing and continues to do today. Utilizing Human Relationship Marketing Principles that are timeless is the secret to success.
Scott also writes and produces weekly media & marketing content online under the moniker ScLoHo. Available free in written blog form and as a podcast in 10 minutes or less.
The Latest ScLoHo Blog Articles
Phone Etiquette!
They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
POSITIVE Lessons from Political Advertising
This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
Audio Advertising: Sports Talk on the Radio
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...
Published Articles
Podcast Episodes
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Email: Scott@ScLoHo.net
Call or Text: 260-255-4357