The ONE Thing Business Owners Want And Need

In my couple of decades of helping business owners with their advertising and marketing, when you boil it all down there is only one thing that business owners need and want.

What is that one thing?

Customers.

Yep, that’s it.  Customers, people who will reward them by spending money with them.

Why is this important?

Money.

Everyone needs money to pay for the basics in life.

And we need money to pay for the extras too.

Advertising and marketing needs to always be thought of in terms of the bottom line, but money is not the bottom line.

That sounds like a contradiction but hold on a moment.

I spend money every week at a local coffee shop that I’ve been visiting since my wife first introduced me to this place 16 years ago.  I might look like another $3 cup of coffee to some folks, but that’s only when you look at me as a simple money transaction. Some days I am a $10 food and drink guy.

But when you look at me as a customer, my value changes.  Using the same price points I just mentioned, I spend at this one coffee shop $50 bucks a month or more. That’s $600 a year. Make that $6000 over ten years.  My guess is I’ve given this one coffee shop $10,000 or more so far.

Plus the countless meetings I’ve had where I introduced others to this coffee shop and they spend money too.

It’s not just the money, because we can’t really count the exact dollars.  Those numbers are guesstimates based on what I saw when I checked my bank statement a few moments ago.

It’s the extra value I bring as a loyal customer that has brought others to become customers too and they pay for food and drinks too.

Customers are where it’s at.  No customers and you have no business.

The advertising and marketing efforts need to be appropriate for what you are needing to attract and retain customers and to help those customers tell others about you in a positive manner.

Instead of trying to figure out if you need to be on Instagram, Pinterest, HGTV, the local 11 o’clock newscast or advertising with Rush Limbaugh, take a step back and understand that you simply need customers.

It’s my job to help you weave your way through the multitude of marketing and advertising options.  Want help?  Let’s talk.